Starbucks

While I was interning at BigSpaceship in New York I was fortunate enough to work on the Starbucks social account….

This campaign across social media channels was to announce the rerelease of the annual Pumpkin Spice Latte, and announce a new Apple Pie Crisp flavored latte. This roll out included a photoshoot and art direction around this release. We also created a seasonal survey to determine which drink would be best for any given customers. Including witty coffee language, hilarious and aware language. Which rolled out on instagram and gathered upwards of 25,000 responses and click throughs.

Here’s what we came up with!